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Printing Companies - 6 Most Important Tips
1. Printing Company Language
Get familiar with a few terms used by printing companies. This will help you to understand what printing companies are talking about when you place your order.
Picture resolution (Hi-res and Low-res)
2. Printing prices
Your printing price will depend on the following:
Quantity - The more you order, the lower the cost per unit.
Paper - The thicker the paper the higher the cost of the job, especially on high volume printing.
Design - This is a once off charge regardless of the quantity.
Delivery - Remember to include delivery charges when comparing prices from printing companies.
Warning: Printing large quantities on Inkjet or lazer printers is very expensive.
3. Delivery time
There's never enough time to do a job properly the first time, but there's always time to fix a mistake and re-print the job.
Allow enough time for the printing company to get the job done without rushing. Printers need to put your job in a production line, they dont just press a print button. Allow an extra few days for delivery if you are not in the same location as the printing company.
4. Graphic design
Use a professional graphic designer to prepare your artwork.
Printing companies should be supplied with print ready artwork.
Not all printing companies have a graphic design department to assist with incorrectly prepared artwork.
5. Design errors
Don't use too many fonts, one or two fonts are normally enough.
Don't use fonts that are difficult to read. Your design should be easy on the eye.
Keep text and important elements at least 5mm away from the edge of the page.
This will allow for some inaccuracy when cutting the job. A cutting error of a few millimetres either way wont ruin the job.
Dont use small white text (7pt or less) on a dark background because it makes the job extremely difficult to print and the text often becomes unreadable.
Don't waste time trying to do your perfectly in MS Word, Excel or any other office program before you have spoken to the printing company about what files they can use. In many cases the artwork will have to be converted to another program or even re-done from scratch.
Colour varies from screen to screen and from printer to printer, so dont think that the colour you see on your screen will be the same as the printed job. The best way to check colour is by referring to a colour chart to get the correct colour specifications. Your printing company should have one available on request.
6. Proof reading your artwork
The easiest way to find a mistake is to print the job.
Print out a few copies on your desktop printer and ask people to proof read your artwork. Pay special attention to phone numbers and email addresses. Spelling mistakes and language errors can create a damaging first impression of your company. Incorrect contact details can mean having to reprint the entire job.